So long, sandals in winter and woolies in summer

 

Fashion news 2009 when times were good, retailers sold sundresses in February and heavy wool sweaters in August. Now, Americans worried about the recession are buying only what they need today. This new frugality has merchants and suppliers overhauling every aspect of their businesses, from window displays to the fabrics they choose. "A year ago, I knew I was going to have money, but now there is this feeling that you are going to need it for something else, paying a bill or buying tires," said Danehy, whose retirement funds have lost half their value. "Not that we were rich, but I didn't worry about tomorrow. Now, the stock market affects every decision I make. I am really sticking to essentials." The recession is forcing retailers to rewrite the rules. For one thing, the pullback by consumers has forced retailers to slash prices at an unprecedented rate to move merchandise. report their earnings results over the next three weeks.

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1:29 PM
5/24/09
by: Plamen
 

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